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Cannabis is now a commodity, but commercial realities are kicking in

Colorado opened the world’s first regulated recreational marijuana marketin 2014. That’s some five years ago.

A lot has changed since then, with regulations now extending to global markets and businesses opening up, on what seems to be almost a weekly basis.

According to Mark Bernberg of the Greenfund, “the global cannabis market is thought to be worth US$150 billion today. Barclays, in their European Consumer Staples Report in September 2018, suggests that this figure could increase to US$272 billion by 2028.

Clearly, cannabis is now a growing legal commodity and that means proper business practices need to be put in place.

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