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Nielsen Predicts Legal Cannabis Sales In The U.S. To Reach $41 Billion By 2025

Cannabis was featured in Nielsen Company’s Total Consumer Report 2019, with the data and information company predicting the sales of cannabis consumer packaged goods to rise 5x that 2018’s sales. 

They forecast that the sales of all legalized cannabis products in the U.S. could reach $41 billion by 2025. This includes all products manufactured from the marijuana plant and the hemp plant and all compounds derived from cannabis sativa. 

This was just one tidbit of information revealed in the report and the accompanying analysis entitled “Brace for Impact: CPG Cannabis Sales to Rise by the Billions”. Through these reports, Nielsen gave some interesting insights into the cannabis market and “cannabis-interested” consumers, especially when comparing how the industry has evolved from 2014, when cannabis was legal only across two states, to 2018, when legalization has become more widespread. 

During this time period, as more types of product and methods of consumption became available, people’s tastes in how they were consuming became more diverse. In 2014, 77% of legal consumers were buying flower, compared to 48% of sales being attributed to flower in 2018. Vapor pen sales rose from 4% to 19% over this time period. Edibles remained relatively stagnant with a respective 9% and 11% of sales in 2014 and 2018. “Other formats”, like capsules, beverages, topicals, and tinctures rose from 10% to 22%. 

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